Let’s talk about your privacy
Last updated: 17 August 2026
UPWRD is a financial education brand operated from Quebec, Canada. This Privacy Policy explains how UPWRD collects, uses, discloses and protects personal information when you visit or interact with:
UPWRD’s checkout and course platform hosted through Podia; and
other UPWRD products, services and communications.
It also explains UPWRD’s use of cookies, analytics technologies and consent-management tools, including Google Analytics 4, Microsoft Clarity and CookieScript.
The information collected depends on how you interact with UPWRD.
When you contact UPWRD, submit a request, create an account, purchase a product or access a course, you may provide:
your name;
your email address;
account and login information;
billing and transaction-related information;
product-access information;
information submitted through forms; and
information contained in support communications.
When you visit an UPWRD website, certain technical information may be collected automatically, depending on your consent choices and the technologies operating on the applicable website. This may include:
the pages you visit;
the date and time of your visit;
your referral source;
your browser and device type;
your operating system;
IP address;
approximate geographic information;
clicks, scrolling and navigation patterns;
interactions with course and checkout links;
session and website-performance information; and
campaign attribution information.
Not every category of information is collected during every visit.
UPWRD may collect information:
directly from you;
automatically through the websites;
through cookies, local storage and similar technologies;
through analytics and consent-management providers;
from Podia when you create an account, access a course or make a purchase;
from Stripe in connection with payment processing; and
from referral URLs and campaign parameters.
Payments are processed through Stripe and may be facilitated through Podia.
Payment information is handled by those providers under their respective terms and privacy practices. UPWRD does not directly store complete credit or debit card numbers.
UPWRD may receive transaction-related information, such as:
purchaser name and email address;
product purchased;
transaction date;
amount and currency;
payment status; and
information reasonably necessary to provide access, support the transaction, maintain business records or address a payment issue.
Checkout for Trading Foundations, course access and student login may occur through UPWRD’s external course platform hosted through Podia at upwrdtrading.com.
Information submitted through that platform may be processed by Podia to:
operate the checkout;
create and maintain customer accounts;
provide access to purchased products;
send transactional communications;
support course delivery;
maintain platform security; and
perform other services described in Podia’s own terms and privacy practices.
Podia may use cookies or other technologies that are necessary for account access, checkout, security and operation of its platform.
UPWRD may use personal information to:
provide products, courses and resources you request;
create and manage access to purchased content;
process and document transactions;
provide customer service;
respond to questions and requests;
send purchase confirmations and other transactional communications;
send marketing communications where consent or another lawful basis permits;
understand website traffic and referral sources;
measure website, campaign and funnel performance;
understand how visitors navigate UPWRD websites;
improve content, navigation, usability and educational products;
diagnose technical or usability problems;
protect the security and integrity of the Services;
prevent fraud or misuse;
maintain business, tax and accounting records; and
comply with applicable legal obligations.
UPWRD does not use personal information to make automated decisions that produce legal or similarly significant effects.
UPWRD may send transactional or service-related communications concerning a purchase, account, course, support request or other interaction.
Marketing emails will be sent only where consent or another lawful basis permits. You may unsubscribe from marketing communications using the unsubscribe link provided in the message or by contacting hello@learnupwrd.com.
Unsubscribing from marketing does not prevent UPWRD from sending essential transactional messages, such as purchase confirmations, account notices or information about a product you purchased.
UPWRD uses cookies, local storage, session storage and similar technologies to:
operate its websites and course platform;
maintain website security;
remember privacy choices;
provide account, checkout and course functionality;
retain limited campaign attribution information;
understand website use when analytics consent has been provided; and
improve website and funnel performance.
Strictly necessary technologies may operate without analytics consent when required to provide a service requested by the visitor, remember privacy choices, maintain security, process checkout or support account access.
Non-essential analytics technologies are subject to the applicable consent mechanism described below.
On learnupwrd.com, Google Analytics 4 and Microsoft Clarity are blocked unless you select “Accept analytics.”
Before acceptance:
analytics storage is denied;
advertising storage is denied;
advertising user data is denied;
advertising personalization is denied; and
UPWRD does not load Google Analytics 4 or Microsoft Clarity.
If you accept analytics, analytics storage is enabled and UPWRD may load Google Analytics 4 and Microsoft Clarity. Advertising storage and advertising personalization remain disabled.
If you decline analytics, UPWRD does not send application page views or custom funnel events to Google Analytics 4 or Microsoft Clarity.
You can change or withdraw your choice using the “Privacy choices” link in the website footer. Withdrawing consent sends updated denial signals to the analytics providers and requests that Microsoft Clarity revoke its analytics consent.
UPWRD uses CookieScript on upwrdtrading.com to present cookie choices and manage non-essential technologies on the Podia website.
CookieScript may use a strictly necessary first-party cookie called CookieScriptConsent to:
remember whether you accepted or rejected cookies;
remember the cookie categories you selected;
avoid asking for the same choice on every page; and
maintain evidence of the consent choice where consent recording is enabled.
Depending on the CookieScript configuration in use, CookieScript may process:
an anonymous or randomly generated consent identifier;
your accept, reject or category choices;
an anonymized IP address;
the date and time of your choice;
the page where consent was provided or withdrawn; and
browser or user-agent information.
This information is used to manage and document cookie consent. The duration of the consent cookie and the cookies detected on the Podia website are displayed through the CookieScript banner or its cookie declaration where available.
You may reopen the CookieScript preferences panel through the privacy or cookie-control link displayed on upwrdtrading.com. You may then review or change your choices.
Removing cookies through your browser may also reset your saved choice and cause the banner to appear again.
Depending on the website and your choices, UPWRD may use the following categories:
These are required for core functions such as:
security;
checkout;
payment processing;
account login;
course access;
remembering privacy choices; and
operation of the website or platform.
These technologies cannot always be disabled through the consent banner because the requested service may not function without them.
These help UPWRD understand:
website traffic;
referral sources;
pages viewed;
website interactions;
navigation patterns;
course-selection and checkout interactions;
technical performance; and
usability problems.
These technologies are activated only according to the consent mechanism operating on the applicable website.
Podia or another service provider may use functional technologies to provide features, remember preferences or support platform functionality.
UPWRD does not currently use the Meta Pixel, TikTok Pixel or other advertising and retargeting pixels on learnupwrd.com.
Google advertising storage, advertising user data and advertising personalization remain disabled on learnupwrd.com.
If UPWRD introduces advertising or targeting technologies in the future, this Privacy Policy and the applicable consent banner will be updated before those technologies are intentionally activated.
With your consent, UPWRD may use Google Analytics 4, provided by Google, to understand:
website traffic;
traffic and referral sources;
pages viewed;
website interactions;
campaign attribution;
course-selection interactions;
checkout-button interactions; and
website and funnel performance.
Google Analytics 4 may receive technical information such as browser and device information, IP-derived approximate geographic information and information about interactions with the website.
UPWRD uses Google Analytics for analytics and measurement, not for advertising or retargeting. Advertising-related consent settings remain denied on learnupwrd.com.
Google may process information in accordance with its own terms and privacy practices.
With your consent, UPWRD uses Microsoft Clarity on learnupwrd.com to understand how visitors interact with the website.
Clarity may provide:
session recordings;
heatmaps;
click information;
scrolling information;
navigation patterns; and
information used to identify technical or usability problems.
UPWRD uses this information to improve website content, navigation, usability and funnel performance.
UPWRD does not intentionally send names, email addresses, payment information or other sensitive personal information to Microsoft Clarity.
Microsoft processes information according to its own terms and privacy practices.
UPWRD may store limited first-party attribution information when you arrive at learnupwrd.com, including:
UTM source;
UTM medium;
UTM campaign;
UTM content;
UTM term;
landing page;
initial referrer; and
a timestamp.
This information helps UPWRD understand how visitors discover the website and which campaigns lead to course or checkout interactions.
Attribution records expire after 90 days. The stored attribution record does not intentionally include your name, email address or payment information.
Safe campaign parameters may be transferred to the UPWRD checkout URL to preserve attribution between learnupwrd.com and upwrdtrading.com.
UPWRD may configure Google Analytics to recognize learnupwrd.com and upwrdtrading.com as related UPWRD domains.
Cross-domain measurement may append a temporary Google linker parameter to URLs when a visitor moves between the two domains. This helps prevent one journey from being incorrectly counted as separate unrelated sessions.
Cross-domain measurement does not itself authorize analytics. Analytics data is processed only according to the consent mechanism and configuration operating on the applicable domain.
UPWRD currently uses or may use the following providers:
Google for Google Analytics 4;
Microsoft for Microsoft Clarity;
CookieScript for cookie consent management on the Podia website;
Podia for checkout, course hosting, student accounts and course delivery; and
Stripe for payment processing.
These providers may process information on UPWRD’s behalf or in connection with their own services. Their processing is also governed by their respective terms and privacy policies.
Providers may change as UPWRD’s business evolves. This policy will be updated when a material provider is added or removed.
UPWRD may disclose personal information:
to providers that help operate UPWRD;
to process and support a transaction;
to provide account or course access;
where required by applicable law, court order or valid legal process;
where reasonably necessary to investigate fraud, security threats or misuse;
to protect UPWRD’s rights, users or systems; and
in connection with a merger, reorganization, sale or transfer of business assets, subject to applicable law.
UPWRD does not sell personal information.
UPWRD does not currently share personal information for cross-context behavioural advertising or targeted advertising.
UPWRD operates from Quebec, Canada and uses providers that may process or store information outside Quebec or Canada.
Information processed outside your jurisdiction may be subject to the laws of the location where it is processed, including lawful access by courts, law-enforcement agencies or other authorities.
UPWRD evaluates its providers and uses reasonable contractual and organizational measures appropriate to the nature of the information and services involved.
UPWRD retains personal information only for as long as reasonably necessary to:
provide requested products and services;
maintain customer and transaction records;
provide account or course access;
respond to support requests;
measure website and business performance;
meet tax, accounting and legal obligations;
resolve disputes;
prevent fraud and misuse; and
maintain security.
Retention periods vary depending on the nature of the information, the reason it was collected and applicable legal requirements.
Campaign attribution information stored by learnupwrd.com expires after 90 days.
Cookie and consent information is retained according to the settings and retention periods of the applicable technology or consent platform.
Information that is no longer required will be deleted, anonymized or securely disposed of where reasonably practicable and subject to applicable legal obligations.
UPWRD uses reasonable technical and organizational safeguards appropriate to the nature of the information it handles.
These measures may include:
limiting access to information;
using reputable service providers;
relying on secure payment processors;
maintaining account and authentication controls;
restricting analytics until consent is provided;
minimizing information sent to analytics providers; and
reviewing website and service configurations.
No website, system or method of transmission can be guaranteed to be completely secure. UPWRD cannot promise absolute security.
UPWRD’s products and services are intended for a general adult audience and are not directed to children under 14.
UPWRD does not knowingly collect personal information from a child under 14 without the consent of a parent or legal guardian where such consent is required.
If you believe a child has provided personal information to UPWRD without appropriate consent, contact hello@learnupwrd.com so the situation can be investigated and appropriate action can be taken.
Subject to applicable law and any lawful exceptions, you may request:
access to personal information UPWRD holds about you;
correction of inaccurate or incomplete information;
deletion of information where applicable;
information about how your personal information is used or disclosed;
withdrawal of consent where processing is based on consent;
cessation of certain dissemination or use where applicable; and
information about the use of automated decision-making, if introduced in the future.
You may also:
accept or decline non-essential analytics;
change your cookie preferences;
unsubscribe from marketing communications; and
submit a question or complaint about UPWRD’s privacy practices.
UPWRD may need to verify your identity before responding. Certain information may need to be retained where required by law or reasonably necessary for an existing transaction, security, fraud prevention or legal claim.
You may withdraw consent to non-essential analytics at any time through:
“Privacy choices” on learnupwrd.com; or
the cookie preferences control on upwrdtrading.com.
Withdrawal does not affect processing that occurred lawfully before consent was withdrawn.
Some information or technologies may remain necessary to complete checkout, maintain an account, provide purchased content, protect security or comply with legal obligations.
You may submit a privacy-related question, request or complaint to UPWRD’s Privacy Officer using the contact information below.
Please include enough information to identify the issue and allow UPWRD to investigate it. UPWRD may request additional information to verify your identity or clarify your request.
UPWRD will review privacy complaints and respond within a reasonable period and within any period required by applicable law.
Jen Dupuy
Founder and Privacy Officer
UPWRD
Quebec, Canada
Email: hello@learnupwrd.com
UPWRD may update this Privacy Policy as its products, websites, providers and data practices evolve.
The “Last updated” date identifies the current version. Material changes will be communicated where appropriate.
For privacy questions, requests or complaints, contact:
Jen Dupuy
Founder and Privacy Officer
UPWRD
Email: hello@learnupwrd.com